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Company Charter
We Are Ray’s Outdoors - A Leading Leisure, Lifestyle
and Outdoor Entertainment Company
Our purpose is to create, develop and promote family outdoor, leisure, lifestyle and entertainment of products and services and the provision of innovative environmental conservation and customer and market focused solutions.
To prosper and achieve real growth, we must:
• Actively manage and build our products and services of high quality.
• Continue the drive towards a high performance organisation in which every individual
accepts responsibility and is rewarded for results.
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Earn the trust of employees, customers, suppliers and communities being forthright in our
communications and consistently delivering on commitments.
We value:
• The Environment - An overriding commitment to our environmental responsibility and
its prosperity and sustainable development.
• Integrity - Including doing what we say we will do.
• High Performance - The excitement and fulfillment of achieving superior business
results and objectives.
• Win-Win Relationships - Having relationships which focus on the creation of value for
all parties.
• The Courage to Lead Change - Accepting the responsibility to inspire and deliver
positive change in the face of adversity.
• Respect for Each Other - The embracing of diversity, enriched by teamwork,
openness and trust.
We are successful in creating value when:
• We achieve a superior return in our investment.
• Our customers and suppliers are benefiting from our business relationships
• The communities in which we operate value our citizenship.
• Every employee starts each day with a sense of purpose and ends each day with a sense of accomplishment.
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